DECODING MEDIA
LATEST EPISODE
Hiral Sanghani · Founder, Know Your Self
Morbi runs on factories, margins, and hard product. So how does a woman build a thriving business here selling something no one can see, hold, or put on a shelf? Hiral Sanghani, founder of Know Your Self, turned a fingerprint scan into a guidance business — helping parents understand their children, students find direction, and adults decode their own behavior. In this episode, we break down the exact blueprint of building a business where there is no physical product — just a report, a conversation, and the trust you build around it.
Watch on YouTube →ABOUT THE SHOW
Conversations that go beneath the surface.
Decoding Media is a Gujarati-language podcast that goes beyond the usual success narrative. Every episode is a deep conversation with a founder, entrepreneur, or builder — exploring the real journey, the hard decisions, and the moments that shaped them.
Host Krish Bhadja brings an insider's curiosity to each conversation — asking the questions you actually want answered, not the ones they've rehearsed.
Whether you're building your first business, scaling your second, or simply trying to understand how real people navigate real problems — there's something here for you.
WHY LISTEN?
Uncompromising wisdom for modern builders.
Raw Business Blueprints
No generic questions. We dive deep into the exact tactics, unit economics, scaling strategies, and frameworks that actual builders used to scale their companies.
Gujarati Perspective
Unlocking the unique business mindset, heritage, and trade secrets of Morbi, Surat, Ahmedabad, and beyond. Business wisdom spoken in the language of trade.
Failure & Resilience
Every premiere guest answers the ultimate question: "If you lost everything today, what is the exact blueprint to rebuild from zero?" True lessons found in failure.
YOUR HOST
Krish Bhadja
Entrepreneur. Podcaster.
Krish is an entrepreneur and podcaster driven by a deep curiosity about how businesses scale and why founders make the decisions they do — which led him to create Decoding Media. Beyond hosting the podcast, Krish runs an AI company, where he builds custom AI agents and bespoke solutions to help modern teams work 10x faster and better.
Get in touch — decodingmedia.in@gmail.com
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Know a founder, entrepreneur, or builder whose story needs to be heard? We'd love to hear from you.
decodingmedia.in@gmail.com